Spray-On Shoes
The Cloudboom Strike LS shoes are designed for speed and acceleration, offering a lightweight construction that could make the difference between winning and losing a gold medal. They feature a carbon fiber sole with no heel cap or toe spring, and their upper is made from LightSpray, a thermoplastic that sets in just three minutes. On’s co-CEO, Marc Maurer, sees LightSpray as a potential step towards a more sustainable and circular future.
Hellen Obiri, who joined On in January 2022 after leaving Nike, wore a prototype of the LightSpray shoe when she clinched her second Boston Marathon victory in April. The concept was inspired by Johannes Voelchert, who was influenced by a child’s Halloween glue gun toy used for spraying spider webs.
Australian middle-distance runner Olli Hoare and Irish 1,500-meter runner Luke McCann have previously worn the Cloudboom Strike, and On hopes they’ll choose these new shoes for their upcoming races.
Available to the public for $300, the Cloudboom shoes are not just for elite athletes. With spray-on dresses already seen on Milan runways and spray-on sneakers gaining popularity, it’s exciting to imagine what other products might soon be available in spray-on formats—perhaps even spray-on furniture?