Patagonia Helping to Revolutionize California’s Farms
Organic and regenerative farming is gaining momentum in Ventura County, California, where industrial agriculture has left a heavy toll on the environment. Pesticides, herbicides, and fungicides have contaminated the soil and groundwater, harming local wildlife. The Rodale Institute and its California Organic Center have been working to change this. With $1 million from Patagonia and $1.5 million from the state of California, they are now able to assist farmers in transitioning to sustainable farming practices that restore soil health and biodiversity, with most startup costs covered.
It’s been just over two years since Patagonia’s founder, Yves Chouinard, declared that 98% company profits would go toward environmental causes, making Earth the company’s bigest shareholder. Since then, the Holdfast Collective, Patagonia’s non-profit arm, has quietly distributed $70 million to major conservation groups like the Nature Conservancy, the Conservation Fund, and Re:Wild. Holdfast Collective’s executive director Greg Curtis praised the Rodale Institute, calling them “peerless” in their success over the past five years in helping farmers adopt regenerative practices. This made them an obvious choice for Patagonia’s first investment in the agricultural sector since Chouinard’s announcement.
Fast Company reports that the funding from Holdfast and the state will provide farmers with business planning support, long-term produce contracts, and grants for equipment and pest management.